From outbound to inbound marketing for a web-development company
Liukkonen, Maria (2016)
Haaga-Helia ammattikorkeakoulu
2016
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201605249404
https://urn.fi/URN:NBN:fi:amk-201605249404
Tiivistelmä
The objective of the thesis is transformation from outbound to inbound marketing of a web-development company based on social media channels. The company is called Tulikipuna and it offers web-development services, coding for web, intelligent websites solutions and software services to all kinds of corporate clients and companies.
The theoretical framework was based on defining concept of digital marketing; the difference between otbound and inbound marketing,social media sites and current and future trends of digital marketing.
After the theoretical part,there is a chapter about planning the project which covers current digital marketing activities and marketing ideas for the company. The marketing plan icludes a strategy for transformation, ways to develop social media accounts and recommnded timetable for blogposting and social selling. Besides that, there is a subchapter that explains how blogging helps to raise SEO ratings of the company and overall plays an important role in an inbound marketing startegy.
In conclusion, thet brief, the abstract is a nutshell overview of the entire thesis. The abstract must form an independent whole that can be understood without reading the actual thesis report.
The theoretical framework was based on defining concept of digital marketing; the difference between otbound and inbound marketing,social media sites and current and future trends of digital marketing.
After the theoretical part,there is a chapter about planning the project which covers current digital marketing activities and marketing ideas for the company. The marketing plan icludes a strategy for transformation, ways to develop social media accounts and recommnded timetable for blogposting and social selling. Besides that, there is a subchapter that explains how blogging helps to raise SEO ratings of the company and overall plays an important role in an inbound marketing startegy.
In conclusion, thet brief, the abstract is a nutshell overview of the entire thesis. The abstract must form an independent whole that can be understood without reading the actual thesis report.