Long way to the top : the role of music booking agents in Finland
Büttner, Carolin (2016)
Büttner, Carolin
Tampereen ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016053010726
https://urn.fi/URN:NBN:fi:amk-2016053010726
Tiivistelmä
The digitalization of mankind in the past years has also affected the music business in an extreme way. Turning from the age of record sales into the age of digital music streaming, the live music sector and its components have became an essential part of today’s music market. The primary aim of this thesis was to gather information about the role of music booking agents in the present-day music industry while focusing on the Finnish music business.
A comprehensive research of specialist books and business related web sources gave an interesting insight into the topic of music booking agents and agencies. A wider perspective on the importance, responsibilities and activity of an agent in was gained by referring to 7 expert interviews, which were conducted with the veterans and newcomers in the Finnish music business.
The majority of the interviewees as well as the literature stated that the booking agent plays a crucial role in the development of an artist’s career. Together with the management and record label, the agent takes care of business related matters and gives the artist the possibility to focus on his main responsibility: the creation of music.
While drastic changes in the economics constantly affect the booking agent’s working environment, his tasks still require to the same working methods and will probably not be changing in the future.
A comprehensive research of specialist books and business related web sources gave an interesting insight into the topic of music booking agents and agencies. A wider perspective on the importance, responsibilities and activity of an agent in was gained by referring to 7 expert interviews, which were conducted with the veterans and newcomers in the Finnish music business.
The majority of the interviewees as well as the literature stated that the booking agent plays a crucial role in the development of an artist’s career. Together with the management and record label, the agent takes care of business related matters and gives the artist the possibility to focus on his main responsibility: the creation of music.
While drastic changes in the economics constantly affect the booking agent’s working environment, his tasks still require to the same working methods and will probably not be changing in the future.