A framework for evaluating the viability of business ideas for web and mobile products : Case study 1: Unhidden, Case study 2: Opas

Abstract

One definition of a Startup is that it is a temporary organization in search of a scalable, repeatable and profitable business model (Blank 2012, 5). More than 90% of technology Startups fail within 3 years (Marmer & al., 2011) with 70% caused by premature scaling, additionally 42% by building something with no market need (CBInsights 2014). This portfolio-based thesis aims to critically examine methodologies of thought leaders in web and mobile based Startup entrepreneurship and attempt to compile a custom-made theoretical framework that could be used to experiment with web / mobile business ideas and improve the resulting Startup’s likelihood to succeed. The resulting framework is applied into two separate experiments in web and mobile prod-ucts starting from a business idea and resulting to a Minimum Viable Product (MVP) that is tested for market need.