Event management: Partner Seminar to Support Cooperation. Case: Altia
Leino, Joonatan (2016)
Haaga-Helia ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016060111212
https://urn.fi/URN:NBN:fi:amk-2016060111212
Tiivistelmä
This thesis presents the theoretical framework of event management combined with a case study and my own experiences.
Theoretical part consists of defining event management, different types of events and the purpose of event. It also explains event management process and event manager’s role.
The empirical part of this thesis explains how partner seminar for Altia was organized and how the theories in the research on event management work on a live client example. It is also discussing how one could have used these methods during the process of the partner seminar’s planning, execution and feedback.
This thesis gives the reader knowledge about the event industry and how partner seminar helps the client to support cooperation with its partners.
Theoretical part consists of defining event management, different types of events and the purpose of event. It also explains event management process and event manager’s role.
The empirical part of this thesis explains how partner seminar for Altia was organized and how the theories in the research on event management work on a live client example. It is also discussing how one could have used these methods during the process of the partner seminar’s planning, execution and feedback.
This thesis gives the reader knowledge about the event industry and how partner seminar helps the client to support cooperation with its partners.