Selecting the best performing online marketing communication channels to an international start-up Eve
Karatsevidis, Konstantinos (2016)
Haaga-Helia ammattikorkeakoulu
2016
Creative Commons Attribution 1.0 Finland
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016060211586
https://urn.fi/URN:NBN:fi:amk-2016060211586
Tiivistelmä
In today’s technologically advanced world online marketers are constantly faced with ever-growing challenges of running successful marketing campaigns. The problem that most of digital marketers face is the overwhelming amount of marketing tools and channels available to them.
“How to select which channel to focus on?”, “Should we invest in viral marketing or social media ads?”, “What’s the next big thing in marketing?” Those are the questions marketers face every day.
This Bachelor’s thesis that was conducted for rapidly growing international Finnish start up Eve-Tech helps to answer those questions. The thesis is written in a form of action research in which the researcher is a marketing executive in Eve.
The researchers goal in this thesis is to help Eve-Tech find an online marketing channel that provides the most amount of website visitors. The reader would be able to follow the steps of the researcher in his pursuit in finding the most effective online marketing channels.
In this thesis you will be able to learn about latest developments in marketing such as Viral, content marketing, SEM, SEO and other trending channels. In this research all of the most popular online marketing channels are first analyzed and then 3 most appealing channels are selected and the series of tests with the purpose to find the most effective one are conducted.
Results of this research are surprising and had a remarkable positive footprint on Eve-Tech as an organization.
“How to select which channel to focus on?”, “Should we invest in viral marketing or social media ads?”, “What’s the next big thing in marketing?” Those are the questions marketers face every day.
This Bachelor’s thesis that was conducted for rapidly growing international Finnish start up Eve-Tech helps to answer those questions. The thesis is written in a form of action research in which the researcher is a marketing executive in Eve.
The researchers goal in this thesis is to help Eve-Tech find an online marketing channel that provides the most amount of website visitors. The reader would be able to follow the steps of the researcher in his pursuit in finding the most effective online marketing channels.
In this thesis you will be able to learn about latest developments in marketing such as Viral, content marketing, SEM, SEO and other trending channels. In this research all of the most popular online marketing channels are first analyzed and then 3 most appealing channels are selected and the series of tests with the purpose to find the most effective one are conducted.
Results of this research are surprising and had a remarkable positive footprint on Eve-Tech as an organization.