Improving stakeholder communication in a network organization
Sisättö, Satu (2016)
Haaga-Helia ammattikorkeakoulu
2016
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016060211580
https://urn.fi/URN:NBN:fi:amk-2016060211580
Tiivistelmä
This thesis focuses on the stakeholder communication of the Team Finland network. The stakeholder group in this research is the Finnish small and medium-sized enterprises (SMEs) seeking internationalization. The chosen channel is newsletter. This thesis comprehends Team Finland network as an organization, and therefore does not focus on the stakeholder communication of the different network organizations. As this is a commissioned research, the thesis does not focus on other communication channels than the agreed newsletter.
The literature review presents the key concepts and terms relating to the research topic. Corporate communication, stakeholder communication and specifics of a network organization are explained in more detail as they are the main concepts of this thesis.
The research method was case study. It was seen as a good method since the purpose was to gain a full understanding on how the different organizations present the Team Finland network as a whole in their newsletters, how the different newsletters are produced, and to find ways to improve the implementation of Team Finland stakeholder communication in the newsletters.
The findings of this research reveal that the network has not reached its full potential in the implementation of Team Finland stakeholder communication in the different newsletters and in the production process of the newsletters.
In the end, some suggestions, based on the research, on how to improve the implementation of the Team Finland stakeholder communication in the newsletters, are presented.
The literature review presents the key concepts and terms relating to the research topic. Corporate communication, stakeholder communication and specifics of a network organization are explained in more detail as they are the main concepts of this thesis.
The research method was case study. It was seen as a good method since the purpose was to gain a full understanding on how the different organizations present the Team Finland network as a whole in their newsletters, how the different newsletters are produced, and to find ways to improve the implementation of Team Finland stakeholder communication in the newsletters.
The findings of this research reveal that the network has not reached its full potential in the implementation of Team Finland stakeholder communication in the different newsletters and in the production process of the newsletters.
In the end, some suggestions, based on the research, on how to improve the implementation of the Team Finland stakeholder communication in the newsletters, are presented.