IDEO new product development and human-centered business solutions
Ortiz, Rene (2016)
Haaga-Helia ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016061312896
https://urn.fi/URN:NBN:fi:amk-2016061312896
Tiivistelmä
New product development is changing dramatically due to the mainly a more globalized market and the new technologies have a tremendous impact in the making of new products and having innovation in almost every aspect of the process.
This thesis is a dedicated to shade some light into new approach towards a system/s that has been used in the past decades and whether or not is still reliable and effective.
Hence we will take as example IDEO a pioneer in new product development as a global leading consulting firm that implements in the process of such products company that uses innovation and design thinking in the traditional framework of development.
Also we will analyse closely the impact of the theory of the stage gate system and its phases of development that most of traditional products need and companies still use in their core activities.
In addition, we will see IDEO’s way of work: how the human factor is decisive and detours traditional adherence from the basic conceptions. We can also see how IDEO’s work is influenced by a complex human design approach, which accounts and separates from conventional frameworks having value and innovation as flagship practises.
This thesis is a dedicated to shade some light into new approach towards a system/s that has been used in the past decades and whether or not is still reliable and effective.
Hence we will take as example IDEO a pioneer in new product development as a global leading consulting firm that implements in the process of such products company that uses innovation and design thinking in the traditional framework of development.
Also we will analyse closely the impact of the theory of the stage gate system and its phases of development that most of traditional products need and companies still use in their core activities.
In addition, we will see IDEO’s way of work: how the human factor is decisive and detours traditional adherence from the basic conceptions. We can also see how IDEO’s work is influenced by a complex human design approach, which accounts and separates from conventional frameworks having value and innovation as flagship practises.