DEVELOPING A RESTAURANT BUSINESS PLAN : Opening a Thali Restaurant in Helsinki
Rahman , Tayabur; Bista , Meelan (2016)
Centria-ammattikorkeakoulu
2016
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016061613093
https://urn.fi/URN:NBN:fi:amk-2016061613093
Tiivistelmä
The aim of the thesis was to develop a restaurant plan. The name of this restaurant would be Thali which would be based in Helsinki. Thali restaurant would focus on the Asian food business in a Metropolitan area. The main purpose of this project was to determine whether this business plan would be viable and able to function as normal restaurant. This restaurant business plan used different features that were evaluated by comparing them to other restaurants. The author’s (Meelan Bista and Tayabur Rahman) own learned objective was to use the practice and practical knowledge obtained whilst the studying at Centria University of Applied Sciences.
Starting up an Asian restaurant business in the capital of Finland was not easy task. Therefore, we had to conduct market analyses, 4Ps and SWOT. The authors did a survey with open ended and optional questions which were carefully considered for marketing research.
The thesis was research based, the source used was found by researching various literary sourcesincluding books, magazines, and internet sources related to the topic. As the study progressed this enhanced both authors knowledge of the subjects involved.
Starting up an Asian restaurant business in the capital of Finland was not easy task. Therefore, we had to conduct market analyses, 4Ps and SWOT. The authors did a survey with open ended and optional questions which were carefully considered for marketing research.
The thesis was research based, the source used was found by researching various literary sourcesincluding books, magazines, and internet sources related to the topic. As the study progressed this enhanced both authors knowledge of the subjects involved.