Marketing plan for travel agency Ven-Fin Tour Oy
Zagumennova, Mariia (2016)
Zagumennova, Mariia
Tampereen ammattikorkeakoulu
2016
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016062313350
https://urn.fi/URN:NBN:fi:amk-2016062313350
Tiivistelmä
This bachelor’s thesis was commissioned by Ven-Fin Tour Oy with the purpose to discover optimal and most efficient marketing activities to reach the objectives set by the CEO of the company.
The company is facing the challenges of the decline stage in a business life cycle in the aggregate with the global economy recession. The areas for improvement were identified with the help of a SWOT analysis of Ven-Fin Tour Oy and the overall business environment analysis made in the format of PEST. The research was conducted through collecting the internal statistics secondary data, external environment analysis and personal observations at the enterprise.
The thesis reviews the marketing events and strategic decisions based on the theoretical background on the product life cycle model and business life cycle concept and tourism development trends. A combination of the research findings is released in a marketing plan.
An optional implementation of the Marketing plan is considered by the CEO of Ven-Fin Tour Oy.
The company is facing the challenges of the decline stage in a business life cycle in the aggregate with the global economy recession. The areas for improvement were identified with the help of a SWOT analysis of Ven-Fin Tour Oy and the overall business environment analysis made in the format of PEST. The research was conducted through collecting the internal statistics secondary data, external environment analysis and personal observations at the enterprise.
The thesis reviews the marketing events and strategic decisions based on the theoretical background on the product life cycle model and business life cycle concept and tourism development trends. A combination of the research findings is released in a marketing plan.
An optional implementation of the Marketing plan is considered by the CEO of Ven-Fin Tour Oy.