Co-creation with users and customers in living labs. : Integrating users and customers in companies' processes
Editoija
Leminen, Seppo
Laurea-ammattikorkeakoulu
2011
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016070513529
https://urn.fi/URN:NBN:fi:amk-2016070513529
Tiivistelmä
Study focuses on co-creation from the perspective of firms that involve customers and users into their innovation development. Specifically, the study investigates co-creation in the living lab context, which represents the ever more popular open innovation model.