Multichannel multimarket media services- dynamic media business models, value chains and ecosystems
Julkaisun pysyvä osoite on
Huhtala J., Salo J., Leminen S. (Eds.)., (2011). Multichannel multimarket media services- dynamic media business models, value chains and ecosystems. , Laurea Julkaisut A75., Laurea-ammattikorkeakoulu. URN:NBN:fi:amk-2016070513530
This research examines alternative e-business models for both learning and online fantasy gaming industry. Based on a literature review of business models, two complimentary streams of virtual environment business model research are described for the reader. Research in the first stream aims to define the components of an e-business model, while research in the second stream focuses on business model dynamics and tries to explain how various businesses use the Internet to interact and how value is created for customers and other stakeholders. As this study aims to uncover and explain business model dynamics in both learning and online fantasy gaming industry context, it is contributing on the second stream. For assessing various business model options, we gathered data by interviewing overall 10 managers, directors and other key decision makers from learning and online fantasy gaming industry. We also gathered supplementary data from various open sources on the internet.