Digital service concepts and business models - Current state and future prospects
Laurea-ammattikorkeakoulu
2012
Julkaisun pysyvä osoite on
https://urn.fi/URN:ISBN:978-951-799-284-8
https://urn.fi/URN:ISBN:978-951-799-284-8
Tiivistelmä
The digital business model evolution in the eReading industry was researched by identifying the current strategy types in the market and imposing them on the three scenarios. New product development strategies were found from the Finnish publishing industry, based on the level of pro-activity and the desired level of innovation radicalness.
eLearning in 2011-2017 was approached by examining how public-sector decision-makers adopt e-learning products and services. The aim was to gain insight into the possible strategic bundling options of online and offline learning material, by examining the buying behaviour and value-drivers of decision-makers at public (state-funded) schools.
Digital advertising forms in 2011–2017. By benchmarking major U.S. newspapers and magazines, we were able to explore and classify eleven distinct advertising forms that are adapted from print, web and mobile media advertising.
Key findings of each working group are depicted in this report.
eLearning in 2011-2017 was approached by examining how public-sector decision-makers adopt e-learning products and services. The aim was to gain insight into the possible strategic bundling options of online and offline learning material, by examining the buying behaviour and value-drivers of decision-makers at public (state-funded) schools.
Digital advertising forms in 2011–2017. By benchmarking major U.S. newspapers and magazines, we were able to explore and classify eleven distinct advertising forms that are adapted from print, web and mobile media advertising.
Key findings of each working group are depicted in this report.