Cooperation Strategy for the University Science Park of the University of Zilina
Závodská, Anna (2016)
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There are many problems that University Science Park of the University of Žilina in Žilina (hereinafter referred as USP) has been facing since its beginning, such as delay in public procurement processes, delay in construction of the Science Park building, etc. Due to the lack of tradition in building Science Parks in Slovakia there is overall problem with the proper management of USPs across Slovakia. There has been attempts for creating alliance of Slovak Science Parks in order to help each other and have bigger negotiation power towards stakeholders however this effort has never been formally completed. It is author’s belief that cooperation is crucial not only in nature but also in business. Therefore, the final aim of this thesis is to propose new cooperation management model for the University Science Park that will be easily applicable. It will take into considerations all above mentioned discrepancies and environmental conditions. Action case study was chosen as a research method in this thesis. Action research techniques with many iterative cycles were implemented during the research process. The thesis starts with the introduction to the theory of cooperation as well as description of Science Parks as well as their purpose. The theory is followed by the examination of the current state of the USP and based on the result of these analysis the cooperation management model was proposed. It suggests ways how the USP can grasp its potential and should develop the relationships with its stakeholders so the cooperation will contribute to success and competitiveness on the market and thus financial sustainability of the USP. This model is based on author’s experiences as well as key theories linked to the cooperation management and best practices learned thanks to author’s visit of the foreign Science Parks. The biggest problem causing lack of cooperation management is bureaucracy that management has been facing since beginning of the USP. This has caused several problems: due to the lack of spare time management of the USP could not focus more important things such as defining the business strategy for the USP as well as other functional strategies including cooperation strategy. New proposed model should help management to define strategies according to the new cooperation strategy.