App search optimisation plan and implementation. Case: Primesmith Oy (Jevelo)
Nguyen, Thuy (2016)
Haaga-Helia ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016091614337
https://urn.fi/URN:NBN:fi:amk-2016091614337
Tiivistelmä
This is a project-based thesis discussing the fundamentals of app search optimisation in modern business. Project plan and implementation were carried out for Jevelo, a B2C handmade jewellery company, within three-month period and thenceforth recommendations were given for future development.
This thesis aims to approach new marketing techniques that play important roles in online marketing tactics. The main goal of this study is to accumulate best practices of app search optimisation and develop logical thinking when performing project elements and analysing results. The theoretical framework introduces an overview of facts and the innovative updates in the internet environment. They include factors of online marketing, mobile marketing, app search optimisation, with the merger of search engine optimisation (SEO) and app store optimisation (ASO) being considered as an immediate action for digital marketers nowadays. The project of app search optimisation in chapter 4 reflects the accomplished activities of the SEO implementation from scratch and a piece of ASO analysis was conducted and suggestions for Jevelo. Other marketing methods like search engine marketing, affiliate marketing, content marketing, together with the customer analysis are briefly described to support of theoretical aspects.
The discussion section visualises the entire thesis process by summing up theoretical knowledge, providing project evaluation as well as a reflection of self-learning. This thesis topic is of current importance and uses credible sources to summarise the best values of app search optimisation and its sub-tools for actual utilisation in practice.
This thesis aims to approach new marketing techniques that play important roles in online marketing tactics. The main goal of this study is to accumulate best practices of app search optimisation and develop logical thinking when performing project elements and analysing results. The theoretical framework introduces an overview of facts and the innovative updates in the internet environment. They include factors of online marketing, mobile marketing, app search optimisation, with the merger of search engine optimisation (SEO) and app store optimisation (ASO) being considered as an immediate action for digital marketers nowadays. The project of app search optimisation in chapter 4 reflects the accomplished activities of the SEO implementation from scratch and a piece of ASO analysis was conducted and suggestions for Jevelo. Other marketing methods like search engine marketing, affiliate marketing, content marketing, together with the customer analysis are briefly described to support of theoretical aspects.
The discussion section visualises the entire thesis process by summing up theoretical knowledge, providing project evaluation as well as a reflection of self-learning. This thesis topic is of current importance and uses credible sources to summarise the best values of app search optimisation and its sub-tools for actual utilisation in practice.