Evaluating Industry Business Model Innovation Stage-Gate Process : Case Massidea.org
Santonen, Teemu; Schallmo, Daniel R. A. (2011)
Schallmo, Daniel R. A.
International Society for Professional Innovation Management
Julkaisun pysyvä osoite on
The purpose of this study is to apply the first two stages of the industry business model innovation stage-gate process (IBMI-SGP) for the analysis of Massidea.org higher education business model. Our research is based on case study practicing action research principles. As result we found IBMI-SGP approach useful, yet resource intensive. There are also clear indications that IBMI-SGP is iterative process instead of linear process. The paper offers an analysis of the macro and micro environment of Massidea.org and the description of the business model of Massidea.org. Since our case example is from Finland – a country having an advanced educational and innovation system –results should interest both, researchers and practitioners interested higher education development.