Helsinki as a City Break Destination for Viennese Students : Supply and Demand Tourism
Haavisto, Mirjami (2016)
Haaga-Helia ammattikorkeakoulu
2016
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016060712208
https://urn.fi/URN:NBN:fi:amk-2016060712208
Tiivistelmä
This bachelor paper ll aims to identify the diverse characteristics of the behaviour of the city break travellers and their needs. Specifically, the purpose of this study is to explore the attractiveness of Helsinki from the point of view of Viennese students and find out if Helsinki meets the demands of students from Vienna as a city break destination. Additionally, the study aims to examine what Viennese students do want from a city break, what Helsinki can improve to attract more Viennese students and finally, which cities would be more attractive than Helsinki in the opinion of Viennese students.
In order to find solutions to the stated questions, the study is conducted with the help of primary data and secondary data. The primary data is collected through online survey and the secondary data is retrieved from academic books, e-books, journals, governmental statistics, websites and articles. The survey revealed new information of the phenomenon being studied, whereas the existing data created the basis for this study.
The key findings of this research are that Helsinki can meet partly the demands of Viennese students, but has potential to develop and improve its performance. Fur-thermore, it is found that Helsinki possesses overall positive image among Viennese students. With the results of this research it can be said that Helsinki does not pos-sess a strong position as a city break destination, where Viennese students are more likely willing to travel.
This study can act as a basis for further research. A qualitative method is recom-mended if willing to gain more in-depth data of the travelers who have visited Hel-sinki. A comparative image research among the Scandinavian capitals, would be new approach to find Helsinki’s position as a competitive city break destination.
In order to find solutions to the stated questions, the study is conducted with the help of primary data and secondary data. The primary data is collected through online survey and the secondary data is retrieved from academic books, e-books, journals, governmental statistics, websites and articles. The survey revealed new information of the phenomenon being studied, whereas the existing data created the basis for this study.
The key findings of this research are that Helsinki can meet partly the demands of Viennese students, but has potential to develop and improve its performance. Fur-thermore, it is found that Helsinki possesses overall positive image among Viennese students. With the results of this research it can be said that Helsinki does not pos-sess a strong position as a city break destination, where Viennese students are more likely willing to travel.
This study can act as a basis for further research. A qualitative method is recom-mended if willing to gain more in-depth data of the travelers who have visited Hel-sinki. A comparative image research among the Scandinavian capitals, would be new approach to find Helsinki’s position as a competitive city break destination.