Intercultural virtual student teams open innovating via online social networks

Abstract

Effective functioning of geographically dispersed, culturally mixed work team is essential for global business success in the era of open innovation. Therefore it is vital to understand and learn how to innovate in a virtually supported intercultural open innovation environments. This case study is developing and testing virtually supported intercultural open innovation process in context of higher education. Our aim is to develop better teaching solutions for experimental innovation learning while on the side evaluating higher education student’s motivation and benefits to participate on the online social network based intercultural innovation process. Outcome of this study is theoretically constructed, partially virtual, intercultural open innovation learning process, which is pilot tested and based on the test results further developed and evaluated against existing theoretical knowledge.