RESEARCH ON PRODUCT LINE STRATEGY AND BRAND IDENTITY : A Case Study on Dabur Nepal Pvt. Ltd.
Shrestha, Ashish (2016)
Shrestha, Ashish
Centria-ammattikorkeakoulu
2016
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016111416132
https://urn.fi/URN:NBN:fi:amk-2016111416132
Tiivistelmä
The aim of the thesis is to analyze product line strategies and brand image adopted by Dabur Nepal Pvt. Ltd.
The author has seen the importance of product line strategy and brand identity(value) of Dabur Nepal in the business world. This report will start by introducing Dabur Nepal briefly and then the major theories and concepts used by the report will be analyzed, especially product line, brand value and strategies of Dabur Nepal. In addition, details of the strategy of Dabur Nepal, problems of its marketing strategy and product line will be provided. Based on this situation, suggestions will help Dabur Nepal to resolve its problems. Theoretical research and practical analysis(surveys) are two major approaches to analyze a product line strategy and brand value. In this way, Dabur Nepal can make further progress in the future.
Overall the reader will have clear idea about importance of product line, brand identity and strategies to a company. The study also identified strong positive impact of consumer’s satisfaction on product line and brand loyality among consumers.
The author has seen the importance of product line strategy and brand identity(value) of Dabur Nepal in the business world. This report will start by introducing Dabur Nepal briefly and then the major theories and concepts used by the report will be analyzed, especially product line, brand value and strategies of Dabur Nepal. In addition, details of the strategy of Dabur Nepal, problems of its marketing strategy and product line will be provided. Based on this situation, suggestions will help Dabur Nepal to resolve its problems. Theoretical research and practical analysis(surveys) are two major approaches to analyze a product line strategy and brand value. In this way, Dabur Nepal can make further progress in the future.
Overall the reader will have clear idea about importance of product line, brand identity and strategies to a company. The study also identified strong positive impact of consumer’s satisfaction on product line and brand loyality among consumers.