Digital Marketing of Ninjamails

Abstract

The following thesis was conducted for Ninja Stars startup company, based in Madrid, Spain. Ninja mails offers an all new professional online service, which allows finding the email address of any person from any company by only knowing the name of the desired recipient and the recipient’s company. In the thesis the author examined the digital marketing concepts in terms of startup development and the improvement of the external company’s image for a particular target group of recent university graduates. The writer tried to find the effective digital marketing techniques and practices to increase the number of users of the commissioning company by studying related theory and conducting research by a survey and interview. The outcomes of the work represented are found the recommendations part of the thesis. In the research process the author of the thesis explored different digital marketing techniques which would have potential to develop and adopt in business operations of the case company. Social media and online consumer engagement, strategic partnership, affiliate marketing and search engine optimization are the main parts of the theory of the thesis. Towards the end of the paper, the writer has incorporated the survey for the recent graduates and an interview with the founders of Ninja Stars company to have a complete picture of the perception about case company’s service and be able to formulate the most effective digital marketing campaign. As a result, the following recommendations were formulated for the case company: • Development of marketing channels via affiliate marketing and strategic partnership. • Adopting new practices and methods in the company’s business operations such as e-mail marketing and social media consumer engagement. • Conducting search engine optimization and Google AdWords campaign. • Special strategy for the recent university graduates.