Market Entry for Medical Mobile Applications to Enter German Market : The Possible Profitability for Recovery-plus in Germany
Ma, Ruiting (2016)
Hämeen ammattikorkeakoulu
2016
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Julkaisun pysyvä osoite on
http://urn.fi/URN:NBN:fi:amk-2016111516241
http://urn.fi/URN:NBN:fi:amk-2016111516241
Tiivistelmä
In recent years, it has become an unavoidable trend to combine internet applications with traditional business sectors. mHealth industry, however, is difficult to apply internationally due to different situations and the regulations derived greatly country-bycountry. Thus it is only possible to study this way then can entrepreneurs take market entry to a new market.
The thesis is focusing on a Chinese company called Recovery-plus which has been successfully accomplished merging professional medical service with a mobile application. So the research question is, what does it have to do to assimilate with another brand new market- Germany?
The objective of this thesis is to give a complete market entry plan for Recovery-plus to enter German market. And hopefully, give German entrepreneurs a hint about how to conduct mergers of medication and internet applications to make more profit.
The thesis is focusing on a Chinese company called Recovery-plus which has been successfully accomplished merging professional medical service with a mobile application. So the research question is, what does it have to do to assimilate with another brand new market- Germany?
The objective of this thesis is to give a complete market entry plan for Recovery-plus to enter German market. And hopefully, give German entrepreneurs a hint about how to conduct mergers of medication and internet applications to make more profit.