Creating an effective LinkedIn account for business-to-business marketing for company X

Abstract

A project based thesis on creating an effective LinkedIn account for a small entrepreneurial case company for business-to-business marketing purposes. The goal of the thesis was to create an effective LinkedIn account for the case company, in order for them to gain leads and network with future prospects in the future. The purpose of the project was to create a base for the company from which they can continue their marketing efforts and lead generating in LinkedIn. The thesis explains the theories and methods of business-to-business marketing in LinkedIn, using only owned media and organic marketing, such as content marketing. These theories and methods have been implemented during the project and results of this implementation have been gathered and analysed in the thesis. Based on the analysis the case company has received recommendations for the future.