Barriers of the electronic commerce in Spain : Case study: Lamparadirecta.es (Any Lamp B.V.)

Abstract

This thesis has been written in order to determine the issues that restrict the development of an online business in Spain, in this instance adapted to the case of Lamparadirecta.es. At the moment the electronic commerce in Spain is not fully developed as other European countries. For this purpose, the Spanish consumer’s behaviour will be analysed and compared with those other countries from an online perspective. From the results of these analyses, a theoretical background will be set for a better interpretation of the situation. Ultimately a conclusion will be exposed and recommendations will be proposed.