The young and active travellers' attitudes towards sustainable leisure tourism
Lindholm, Lauha (2016)
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Lataukset:
Lindholm, Lauha
Haaga-Helia ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016112517474
https://urn.fi/URN:NBN:fi:amk-2016112517474
Tiivistelmä
This bachelor thesis studies the travellers’ attitudes towards sustainable tourism. Due to the size of the topic a limitation was made to specify in young and active travellers attitudes and moreover to focus on the leisure tourism.
Sustainability is a hot topic in all fields of business but it is not yet a standard. Sustainable business is business that takes the future in notice. Considering the fast growth of the tourism industry, sustainable development will be necessary and needed.
The objective of this bachelor thesis is to find out about the attitudes towards sustainable tourism from the perspective of the travellers of today and tomorrow. The research questions aims to find out what are the travellers thinking about sustainable tourism, what are the reasons for choosing or not choosing the more sustainable options and what can be done to improve the sustainability of the industry?
The research was conducted with a qualitative method. Six persons were interviewed about their thoughts, ideas, behavior and suggestions for the topic. The interviewees were chosen to be young and somewhat active travellers in order to get fresh and updated responses for the research. That way a description of each interviewee’s attitudes towards sustainable tour-ism was created.
As a result of the study four different travellers profiles were build. Each of the interviews revealed that the awareness to the topic and specifically to the details of the topic is low. Alt-hough everybody offered a lot of ideas and suggestions travellers do not really know what they can do to promote sustainable tourism, as well as they do not really know what they can demand and expect from other stakeholders. Also a delimitating factor for promoting sustain-ability in travelling is other resources such as money and time.
As a conclusion there should be more cooperation between stakeholders, more push from organizations and more demand from consumers. Especially the idea of travellers’ responsibility in trend setting rose as a question and an interesting future research topic.
Sustainability is a hot topic in all fields of business but it is not yet a standard. Sustainable business is business that takes the future in notice. Considering the fast growth of the tourism industry, sustainable development will be necessary and needed.
The objective of this bachelor thesis is to find out about the attitudes towards sustainable tourism from the perspective of the travellers of today and tomorrow. The research questions aims to find out what are the travellers thinking about sustainable tourism, what are the reasons for choosing or not choosing the more sustainable options and what can be done to improve the sustainability of the industry?
The research was conducted with a qualitative method. Six persons were interviewed about their thoughts, ideas, behavior and suggestions for the topic. The interviewees were chosen to be young and somewhat active travellers in order to get fresh and updated responses for the research. That way a description of each interviewee’s attitudes towards sustainable tour-ism was created.
As a result of the study four different travellers profiles were build. Each of the interviews revealed that the awareness to the topic and specifically to the details of the topic is low. Alt-hough everybody offered a lot of ideas and suggestions travellers do not really know what they can do to promote sustainable tourism, as well as they do not really know what they can demand and expect from other stakeholders. Also a delimitating factor for promoting sustain-ability in travelling is other resources such as money and time.
As a conclusion there should be more cooperation between stakeholders, more push from organizations and more demand from consumers. Especially the idea of travellers’ responsibility in trend setting rose as a question and an interesting future research topic.