THE IMPACTS OF THE NGONDO FESTIVAL ON CAMEROON TOURISM SECTOR
Mazo, Paulette (2016)
Centria-ammattikorkeakoulu
2016
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016112517486
https://urn.fi/URN:NBN:fi:amk-2016112517486
Tiivistelmä
Nowadays, culture tourism is far becoming the largest and fastest growing global tourism markets and the cultural and
creative industries are increasingly being used to promote destinations as such, many locations now develop their tangible and intangible cultural assets as a means of developing comparative advantages in an increasingly competitive tourism marketplace and to create local distinctiveness in the face of globalization. Moreover there is a significant relationship between culture and festival as they both help destination to become more attractive as well as more competitive as locations to live, visit, work and invest in. Such is the case with the Ngondo event, a cultural festival which has a great impact on the Cameroon tourism sector.
The aims of this study were, to examine the importance of culture tourism on Cameroon tourism sector, to view if the
Ngondo festival really showcases the customs, beliefs, traditions and culture of the Sawa people. Also, to determine if the Ngondo festival serves as a strong driver to attract visitors and tourism developers and investors in Cameroon. Additionally, to determine if this interesting festival boasts the economy of the region and create sustainable income avenues for the future. Lastly, to view if this great event is a sustainable element in promoting Cameroon tourism.
The research method used was the quantitative research method because it was perceived as the most suitable for this study
creative industries are increasingly being used to promote destinations as such, many locations now develop their tangible and intangible cultural assets as a means of developing comparative advantages in an increasingly competitive tourism marketplace and to create local distinctiveness in the face of globalization. Moreover there is a significant relationship between culture and festival as they both help destination to become more attractive as well as more competitive as locations to live, visit, work and invest in. Such is the case with the Ngondo event, a cultural festival which has a great impact on the Cameroon tourism sector.
The aims of this study were, to examine the importance of culture tourism on Cameroon tourism sector, to view if the
Ngondo festival really showcases the customs, beliefs, traditions and culture of the Sawa people. Also, to determine if the Ngondo festival serves as a strong driver to attract visitors and tourism developers and investors in Cameroon. Additionally, to determine if this interesting festival boasts the economy of the region and create sustainable income avenues for the future. Lastly, to view if this great event is a sustainable element in promoting Cameroon tourism.
The research method used was the quantitative research method because it was perceived as the most suitable for this study