Marketing of adventure tourism destination in Nepal

Abstract

Adventure tourism is one of the key factors of the Nepalese tourism industry. The main aim of this bachelor’s thesis was to clarify the current situation and challenges for developing adventure tourism in Nepal and to evaluate the importance of appropriate marketing strategies. The thesis also focuses on promoting adventure tourism activities and rural tourism destinations. The objective of the thesis was to explore Dhorpatan Hunting Reserve as an adventure tourism destination at international level.

Secondary data collection method was used in the research. In the report, the concept of adventure tourism and the scope of adventure tourism in Nepal are described. Current marketing techniques of an organization working in this field have been explored in the thesis. This study describes the present scenario of Dhorpatan Hunting Reserve in more detail, and their development of infrastructure, safety and risk management. Hunting as a special interest sport, feedback from customers and future plans are discussed in the thesis.

Dhorpatan Hunting Reserve in Nepal as an adventure tourism destination is a case study in this thesis. In order to do the qualitative research, the author chose the phone interview method to accomplish the research.