Development of a Growth Strategy for Small- and Medium-Sized Enterprises and Derived, Selected Recomendations for Action : Principles, Concept and Methodology by Means of a Practical Example

Abstract

The aim of this thesis is to research and present common concepts and method-ologies of strategic management against the background of developing a growth strategy for small- and medium-sized enterprises. The theories, which are elabo-rated in the first part of this thesis will be applied on a German company operating in the fitness market. Therefore, customer surveys and interviews with the man-agement are used to provide highly-qualitative market information.