Capital cost reduction of asset procurement as a digital service : for shipping and marine industry
Wilén, Valtteri (2016)
Turun ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016112918176
https://urn.fi/URN:NBN:fi:amk-2016112918176
Tiivistelmä
This thesis study was made to develop a digitalized service concept of asset procurement for shipping and marine industry. Work was made with the service design, research and related theory. The service design case was to develop a digitalized on-line service concept from the commissioners idea to improve the current procedure in asset procurement. The service itself was designed from ”green field”, from ground up and had no existing platform to build on. The commissioner of the thesis is Marinecycles Oy.
The study was conducted with the service design tools using co-creative working method with all the stakeholders, benchmarking existing digitalized services and competitors, using qualitative methods in research and user interviews. By using the service design process through the case, it became possible to give the service idea a frame work, from where to build the concept. The service design process validated the concept together with end-users and created a foundation for prototyping and piloting the service.
The study concluded that there is an actual demand and interest for this kind of service in the market. This process also adduced new insights. The concept will be utilized by the commissioner as they will take it in further development and begin the prototyping and piloting with the service.
The study was conducted with the service design tools using co-creative working method with all the stakeholders, benchmarking existing digitalized services and competitors, using qualitative methods in research and user interviews. By using the service design process through the case, it became possible to give the service idea a frame work, from where to build the concept. The service design process validated the concept together with end-users and created a foundation for prototyping and piloting the service.
The study concluded that there is an actual demand and interest for this kind of service in the market. This process also adduced new insights. The concept will be utilized by the commissioner as they will take it in further development and begin the prototyping and piloting with the service.