Guidelines for establishing an online business
Honkala, Paula (2016)
Centria-ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016120218767
https://urn.fi/URN:NBN:fi:amk-2016120218767
Tiivistelmä
The aim of this thesis is to describe and examine the main tools, concepts and regulations, which a company should use and take into consideration in order to succeed in today’s online business world.
Firstly, the thesis explains how the online environment works and compares it with the typical brick-and-mortar store’s environment, by going through its benefits and challenges. Basic concepts, such as domain’s registration and SEO settings, are explained in the Thesis, so that anyone interested in websites can understand the online store creation process even without specific IT-knowledge and use it as a guideline when creating their own website or online store.
Useful tools and services such as Google AdWords, Cuutio, Weebly, Wix and Squarespace are explained in the Thesis, so that the reader gets a clear idea how each of the service works and how they may benefit online stores. The thesis also summarizes some of the most important regulations and laws, which may affect online business activities. If the reader is interested in this part, they can find more information from the end of the thesis. This project also goes through some of the most common payment methods and compares the benefits and challenges of each.
In the empirical part of the thesis, there is a report about making a website for a company called Laattavieska. This website was made by using both Weebly’s and SJR’s hosting services. The design of the website was created by using the Weebly’s templates and they were personalized in order to suit better Laattavieska’s needs. The project took a couple of months to make and the aim of the website was to increase the number of customers visiting the website, as well as visiting the brick-and-mortar store.
Firstly, the thesis explains how the online environment works and compares it with the typical brick-and-mortar store’s environment, by going through its benefits and challenges. Basic concepts, such as domain’s registration and SEO settings, are explained in the Thesis, so that anyone interested in websites can understand the online store creation process even without specific IT-knowledge and use it as a guideline when creating their own website or online store.
Useful tools and services such as Google AdWords, Cuutio, Weebly, Wix and Squarespace are explained in the Thesis, so that the reader gets a clear idea how each of the service works and how they may benefit online stores. The thesis also summarizes some of the most important regulations and laws, which may affect online business activities. If the reader is interested in this part, they can find more information from the end of the thesis. This project also goes through some of the most common payment methods and compares the benefits and challenges of each.
In the empirical part of the thesis, there is a report about making a website for a company called Laattavieska. This website was made by using both Weebly’s and SJR’s hosting services. The design of the website was created by using the Weebly’s templates and they were personalized in order to suit better Laattavieska’s needs. The project took a couple of months to make and the aim of the website was to increase the number of customers visiting the website, as well as visiting the brick-and-mortar store.