Business plan Around Lithuania Tours
Blaskeviciute, Vainora (2012)
Blaskeviciute, Vainora
Tampereen ammattikorkeakoulu
2012
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016120519191
https://urn.fi/URN:NBN:fi:amk-2016120519191
Tiivistelmä
The objective of this Bachelor thesis is to provide a detailed business plan for setting up a tour providing company Around Lithuania which operates in Lithuania. This topic was chosen because of the author’s strong interest in tourism. She has finished courses to become a qualified tour guide and a travel leader. After being Lithuanian and seeing a huge increase in the number of tourists coming to Lithuania, she came up with an idea to set up the company providing private tours around the country.
The company was opened in April 2016. However, it did not start operating yet as the importance of having a proper business plan arose. The purpose of having a plan is to know how much it is reasonable to charge the customers and what marketing strategy is the most applicable in order to stand out from competitors.
This Bachelor’s thesis was carried out by using a qualitative research method. The data was collected from both primary and secondary information sources. The findings indicate that there are no direct competitors focusing on only private tours. However, some of the competitors provide solo tour services on top of the regular group tours.
The most important factor that determinates the success of new travelling business is the pricing strategy. Competitors’ price range was analyzed and it was decided to set the price to 20 EUR an hour, which is less than average hourly rate of other companies. Another decision was also conducted from the results; to invest quite a lot into marketing channels like Google and Facebook ads in order to reach potential customers.
The company was opened in April 2016. However, it did not start operating yet as the importance of having a proper business plan arose. The purpose of having a plan is to know how much it is reasonable to charge the customers and what marketing strategy is the most applicable in order to stand out from competitors.
This Bachelor’s thesis was carried out by using a qualitative research method. The data was collected from both primary and secondary information sources. The findings indicate that there are no direct competitors focusing on only private tours. However, some of the competitors provide solo tour services on top of the regular group tours.
The most important factor that determinates the success of new travelling business is the pricing strategy. Competitors’ price range was analyzed and it was decided to set the price to 20 EUR an hour, which is less than average hourly rate of other companies. Another decision was also conducted from the results; to invest quite a lot into marketing channels like Google and Facebook ads in order to reach potential customers.