The role of a leader in a creative entertainment company : Case: Universal Music Finland
Raula, Karoliina (2016)
Haaga-Helia ammattikorkeakoulu
2016
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016120819486
https://urn.fi/URN:NBN:fi:amk-2016120819486
Tiivistelmä
The aim of this thesis is to find out through research, how the leadership methods currently applied in Universal Music Finland correspond with the needs of the followers. Universal Music Finland is a subsidiary of Universal Music Group (UMG), which is the world’s leading music company. UMG operates in wide range of businesses from music recording and publishing to merchandising and audio-visual content. Universal Music Finland’s market share is 30% in Finland.
The theoretical framework goes through the basics of leadership, its development throughout the years, and in the end some early commonly known leadership theories. Based on one theory, a research fitting for the purpose is conducted to reveal the points where the leading in Universal Music Finland should be developed.
Building a conclusion by combining the theory and the results of the research, the author gives development suggestions for the company; if something could be done differently to have a more efficient environment and satisfied followers, and to have a more fruitful relationship between the leaders and the followers. In addition, the author also identifies the factors where the leading has already been successful in the company.
The theoretical framework goes through the basics of leadership, its development throughout the years, and in the end some early commonly known leadership theories. Based on one theory, a research fitting for the purpose is conducted to reveal the points where the leading in Universal Music Finland should be developed.
Building a conclusion by combining the theory and the results of the research, the author gives development suggestions for the company; if something could be done differently to have a more efficient environment and satisfied followers, and to have a more fruitful relationship between the leaders and the followers. In addition, the author also identifies the factors where the leading has already been successful in the company.