Push and Pull Factors Affecting the Cruise Tourism
Nikkanen, Juuso (2016)
Haaga-Helia ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016120819615
https://urn.fi/URN:NBN:fi:amk-2016120819615
Tiivistelmä
This thesis is a research about Finland’s residents’ opinions about cruising, motives to travel and push and pull factors affecting the purchase decision. The thesis is commissioned by SoileTours Ltd.
The aim of this research is to gather more information about the behaviour, opinions and attitudes of potential cruise passengers residing in Finland.
The theory part goes through and explains cruising in general, river cruises, ocean and sea cruises, travel motives and push and pull factors.
The research was conducted through Webropol online survey tool using quantitative research approach. The questionnaire was open for answers during 3 weeks in October 2015. Altogether 632 persons filled the questionnaire and participated in the research. The questionnaire was in Finnish as the research studies the people residing in Finland.
The key results of the research and the conclusions based on the results are presented in detail. The results were analyzed by using Webropol online survey tool. The conclusions include the most essential findings for the commissioner.
The key findings include that there is a need for various purchasing options such as a possibility to buy a cruise online and a possibility to buy a cruise through a travel agency. Internet is becoming a more important way of doing purchases. The findings also show the most important features of a cruise according to the respondents. The Caribbean Sea is still topping the list of the most desired cruise destinations. A week is an ideal length for a cruise. People want to experience something new when they go on a cruise. For many it may be a once in a lifetime experience. The most of the respondents would like to travel with the spouse or the family.
The results presented in this thesis can be used by the commissioner in order to develop the product designing and planning, marketing and other travel agency’s operations.
The aim of this research is to gather more information about the behaviour, opinions and attitudes of potential cruise passengers residing in Finland.
The theory part goes through and explains cruising in general, river cruises, ocean and sea cruises, travel motives and push and pull factors.
The research was conducted through Webropol online survey tool using quantitative research approach. The questionnaire was open for answers during 3 weeks in October 2015. Altogether 632 persons filled the questionnaire and participated in the research. The questionnaire was in Finnish as the research studies the people residing in Finland.
The key results of the research and the conclusions based on the results are presented in detail. The results were analyzed by using Webropol online survey tool. The conclusions include the most essential findings for the commissioner.
The key findings include that there is a need for various purchasing options such as a possibility to buy a cruise online and a possibility to buy a cruise through a travel agency. Internet is becoming a more important way of doing purchases. The findings also show the most important features of a cruise according to the respondents. The Caribbean Sea is still topping the list of the most desired cruise destinations. A week is an ideal length for a cruise. People want to experience something new when they go on a cruise. For many it may be a once in a lifetime experience. The most of the respondents would like to travel with the spouse or the family.
The results presented in this thesis can be used by the commissioner in order to develop the product designing and planning, marketing and other travel agency’s operations.