eReceipt Service adoption – Case S Group’s retails
Kukko, Heidi (2016)
Haaga-Helia ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016121219969
https://urn.fi/URN:NBN:fi:amk-2016121219969
Tiivistelmä
S Group deployed the new electronical receipt service(eReceipt service) on the 5th of September 2016. The eReceipt service has two services, eReceipt archive and paperless service. eReceipt paperless service requires the S-Etukortti Visa type of card and the eReceipt archive service only requires the S-Etukortti cash type of card.
S Group’s eReceipt service is one of those digital services that the customers have been waiting for. S Group has offered electronical warranty receipts from the spring 2011 and now finally traditional retail receipts are also electronical. eReceipts are the same POS (Point of Sale) receipts that customers receive at the cash register, so consumers are already familiar with it.
The eReceipts service is personal and connected to your own S-Etukortti card. You receive an eReceipt of all your purchases if you have used your S-Etukortti card for bonuses when paying for the purchases. The eReceipt service works currently in the following chain’s place of business: S-market, Prisma, Sale, Alepa, Sokos, Kodin Terra, Emotion and ABC.
Right after eReceipt service was published, customer survey was sent to those very first eReceipt service adopters. Customer survey was sent to 2000 eReceipt archive service activators plus to another 2000 eReceipt service paperless activators.
Customer survey was able to find out how eReceipt service is adopted in the consumer markets. What types of profiles are the early adopters and is there any blockers to use or activate the eReceipt service.
A panel for the active customer owners about the near payment and receipts was done one a year before. Comparing the panel and the customer survey answers, it can be very clearly seen that the eReceipt service is something that the consumers have been waiting for. Results from the consumer survey were good and it showed that the eReceipt service activation has increased and the same result was for the paperless eReceipt service.
S Group’s eReceipt service is one of those digital services that the customers have been waiting for. S Group has offered electronical warranty receipts from the spring 2011 and now finally traditional retail receipts are also electronical. eReceipts are the same POS (Point of Sale) receipts that customers receive at the cash register, so consumers are already familiar with it.
The eReceipts service is personal and connected to your own S-Etukortti card. You receive an eReceipt of all your purchases if you have used your S-Etukortti card for bonuses when paying for the purchases. The eReceipt service works currently in the following chain’s place of business: S-market, Prisma, Sale, Alepa, Sokos, Kodin Terra, Emotion and ABC.
Right after eReceipt service was published, customer survey was sent to those very first eReceipt service adopters. Customer survey was sent to 2000 eReceipt archive service activators plus to another 2000 eReceipt service paperless activators.
Customer survey was able to find out how eReceipt service is adopted in the consumer markets. What types of profiles are the early adopters and is there any blockers to use or activate the eReceipt service.
A panel for the active customer owners about the near payment and receipts was done one a year before. Comparing the panel and the customer survey answers, it can be very clearly seen that the eReceipt service is something that the consumers have been waiting for. Results from the consumer survey were good and it showed that the eReceipt service activation has increased and the same result was for the paperless eReceipt service.