ONLINE MARKETING COMMUNICATION PLAN : Case study: Amanihoiva Kotipalvelu Oy
Kibuchi, Beth (2016)
Centria-ammattikorkeakoulu
2016
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016121320274
https://urn.fi/URN:NBN:fi:amk-2016121320274
Tiivistelmä
The thesis was done for a Finnish home care company, Amanihoiva Kotipalvelu Oy. The objective of the thesis is to create a strategic cost effective online marketing plan for Amanihoiva to aid in its expansion in Kokkola and its neighboring towns.
The study begins by introducing the case company and why the research is being done. It is then followed by the online marketing theory and gives a description of selected online marketing channels.The fourth and fifth chapter analyze the case company and give recommendation and a conclusion.
The final product of the thesis is a handbook of online marketing Amanihoiva could put into use in 2017.
The study begins by introducing the case company and why the research is being done. It is then followed by the online marketing theory and gives a description of selected online marketing channels.The fourth and fifth chapter analyze the case company and give recommendation and a conclusion.
The final product of the thesis is a handbook of online marketing Amanihoiva could put into use in 2017.