Innovation services of Turku University of Applied Sciences : making the services easier to understand and purchase

Abstract

Innovation services of Turku University of Applied Sciences (TUAS) are aimed for organisations in Turku region and produced by TUAS students as a part of their studies. There are altogether 15 different innovation services which have different names and visual identities. The starting point was that the services were not well-known among potential customers.

This thesis aimed to find out what the organisations in Turku region think about innovation services in general and how they saw services provided by TUAS. With the customer insight the innovation services were developed so that they would appear more interesting and be easier to understand and purchase for organisations.

The thesis was based on service design and branding theory. Various service design method were used both in research and development. As a result suggestions on developing TUAS innovation services marketing and communication were made but none of them were prototyped. Also the 15 different innovation services were united under one name as a product family. That included suggestions for the product family’s name and slogan but no visual identity was created.