Strategic Management: Business Model Canvas for Start-Up Company
Sonninen, Anna (2016)
Haaga-Helia ammattikorkeakoulu
2016
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016121520537
https://urn.fi/URN:NBN:fi:amk-2016121520537
Tiivistelmä
Thesis is written about development of Kakunpala as a Start-Up Company, because development processes and ideas are the key factors for future success of the company.
The aim of this thesis is to understand Strategic Management of the Company and Development processes,by using the SWOT analysis before and after development and by applying Business Model Canvas template to the Start-Up Company, and by describing Customer Journey: what relations Kakunpala has with clients and its processes. In addition, benchmarking research and analysis are helping to understand additional tools of leading the company and possible ways of keeping the connection between Company, its Product or Service and Customer needs.
By applying the above mentioned factors, Kakunpala made a development plan, which consists of actual steps to do. The goal of the thesis – to make a development plan, by applying the successful ideas from Dergousova Agency and Rafanelli Events to Kakunpala.
The aim of this thesis is to understand Strategic Management of the Company and Development processes,by using the SWOT analysis before and after development and by applying Business Model Canvas template to the Start-Up Company, and by describing Customer Journey: what relations Kakunpala has with clients and its processes. In addition, benchmarking research and analysis are helping to understand additional tools of leading the company and possible ways of keeping the connection between Company, its Product or Service and Customer needs.
By applying the above mentioned factors, Kakunpala made a development plan, which consists of actual steps to do. The goal of the thesis – to make a development plan, by applying the successful ideas from Dergousova Agency and Rafanelli Events to Kakunpala.