TL-Electronic GmbH: Market research and demanded sales market development and enlargement
Kopylova, Ekaterina (2016)
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Julkaisun pysyvä osoite on
Market sales enlargement is an important step for a developing company. The company must consider several factors in order to make a correct choice of the country for expand- ing. Local Bavarian company TL-Electronic GmbH, which is specializing in IT hardware and consumer electronics business field and its production, is willing to consider new countries for expanding its operations to, in addition to the existing marketplace located in Germa- ny, Austria, Italy and Taiwan. In connection with marketing and sales market theoretical background, as well as the through the working process and other methods of research, such as literature and internet sources, demand forecasting, existing numbers and statis- tics and their comparison, interviewing and phone calls, the results have been gathered. The results have shown, that Russia and Finland are attractive as potential marketplaces in terms of their geographical European Union and Non-European Union locations, rules and legislations, customs clearance procedures, taxation rules and agreements with other countries and unions. The conclusion of the results in the end shows that Finnish and Rus- sian companies are willing to cooperate and build long-term relationships with the German example company and help it improve and develop export and import operations in the field of IT hardware production and consumer electronics.