Developing A Consumer Service - Case Study: The Film and Game Rental Industry of Finland
Whitaker, John (2017)
Satakunnan ammattikorkeakoulu
2017
Creative Commons Attribution-NonCommercial 1.0 Finland
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201701091213
https://urn.fi/URN:NBN:fi:amk-201701091213
Tiivistelmä
The purpose of this case study is to analyze the entrepreneurial advantages and/or disadvantages of a 24/7 self-service DVD kiosk in the Finnish market, and to provide a basis for expanding that small medium-size entrepreneurial business (SMEB) in Finland.
Specifically, the purpose of the research is to test viability of that potential business in light of current market trends in Europe and the Nordic countries, potential competition and development of self-service technology and customer service as a means to reach out to a demographic whose needs is not being met.
Theoretical discussions include how to do a startup, self-service technology and customer service development, specifically focusing on how these would apply to the 24/7 DVD movie/game rental kiosk idea.
Specifically, the purpose of the research is to test viability of that potential business in light of current market trends in Europe and the Nordic countries, potential competition and development of self-service technology and customer service as a means to reach out to a demographic whose needs is not being met.
Theoretical discussions include how to do a startup, self-service technology and customer service development, specifically focusing on how these would apply to the 24/7 DVD movie/game rental kiosk idea.