Added value of B2B events Case: TRANSLOG Connect 2016
Kovacs, Aron (2017)
Lataukset:
Kovacs, Aron
Haaga-Helia ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201702102282
https://urn.fi/URN:NBN:fi:amk-201702102282
Tiivistelmä
The commissionaire of the research is TEG – The Events Group. TEG is one of Europe’s leading business information providers, operating primarily within the key emerging markets of Central and Eastern Europe. The company organizes business to business congresses taking place in Budapest, Hungary. These congresses bring together carefully selected decision makers of Europe’s largest organizations and a wide range of service providers.
The aim of the thesis is to conduct an in depth research on the added value for all participants of the TRANSLOG Connect 2016 Congress. The benefits will be measured and explored from both the delegate and the service provider side.
TRANSLOG Connect is the biggest logistics, transportation and supply chain management congress in the CEE region. TRANSLOG offers a win-win situation for both types of atten-dees (delegate/ buyer – vendor / service provider), as the event has many benefits. There are different aspects from which the delegate and the service provider companies can be catego-rized. The main research problem is to describe these segments and find the added value. How do these relate, what are the exact patterns between segmentations and benefits and how TEG can use this information.
The aim of the thesis is to conduct an in depth research on the added value for all participants of the TRANSLOG Connect 2016 Congress. The benefits will be measured and explored from both the delegate and the service provider side.
TRANSLOG Connect is the biggest logistics, transportation and supply chain management congress in the CEE region. TRANSLOG offers a win-win situation for both types of atten-dees (delegate/ buyer – vendor / service provider), as the event has many benefits. There are different aspects from which the delegate and the service provider companies can be catego-rized. The main research problem is to describe these segments and find the added value. How do these relate, what are the exact patterns between segmentations and benefits and how TEG can use this information.