Educating the Future Generation of Service Innovators in Emerging Markets : A Tale form the Land of 100000 Lakes
Ferruzca, Marco; Tossavainen, Päivi; Kaartti, Virpi (2016)
European association for research on services conference
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Ferruzca M., Tossavainen P., Kaartti V., (2016). Educating the Future Generation of Service Innovators in Emerging Markets : A Tale form the Land of 100000 Lakes. , European association for research on services conference. URN:ISBN:979-12-200-1384-0
This paper highlights the role of Higher Educations Institutions in educating the future generation of service innovators and their potential contribution to the service industry growth in emerging economies. In this study, first a global view of service innovation programs in HEIs shows the progress of service innovation education. Second, a single case of service innovation program in the land of 100,000 lakes is presented. This case serves as a trigger to consider how to embed service innovation education in emergent economies to strengthen their future innovation capabilities. The study suggests that educational transformations need to take place for this purpose.