Using digital co-creation for innovation development
Ligthart, Ruusa; Porokuokka, Jaakko; Keränen, Krista (2016)
European association for research on services conference
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The role of digitalisation in people’s daily lives appear to be among the most touted stories of the century. It can be also seen that adopting new digital technologies is not easy for everyone. Thus there seems to be a demand for approaches which would support and motivate people in adapting digitalisation. Digital co-creation could be a powerful approach to enhance this adaptation. Yet, there seems to be a very little literature on digital co-creation. Hence, this is a theoretical paper which aims to map the current state of literature on digitalisation, co-creation and digital cocreation resulting a preliminary framework to better understand on how to explore the nature of digital co-creation.