Balanced scorecard for Yleisradio Oy
Tyugay, Nadezda (2017)
Haaga-Helia ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201704205033
https://urn.fi/URN:NBN:fi:amk-201704205033
Tiivistelmä
Yleisradio Oy, that is, Yle, is the Finnish public broadcasting company, funded by taxpayer money. The company operates in a highly competitive and rapidly changing media industry. To respond to these changes Yle published a new strategy called “Yle 2020: Among Finns” for 2016-2020.
The purpose of the thesis is to develop a Balances Scorecard (BSC) for Yle. The project is a complete desktop research based on the publicly available information provided by Yle. Another important source of information for the project is a detailed peer-to-peer review made by the European Broadcasting Union for Yle.
The BSC is a strategic tool that translates a company’s mission, vision and strategic goals into objectives and measures from four different perspectives: financial, customer, internal business process, and learning and growth. The advantage of the BSC is that it gives a balanced view of organizational performance by adding non-financial performance measures to traditional financial metrics.
Developing the BSC started with defining Yle’s mission, vision and values. Then, a SWOT analysis was done and Yle’s strategic themes were indentified. The result of the project is a BSC that provides a visual image of Yle’s new strategy and gives insights into the company’s current situation, best practices, and areas for improvement. The BSC can be used by Yle as a way to communicate its strategy to the company’s main customer and stakeholder, the Finnish society. It can be also useful for other public broadcasting organizations by providing comparative tools for operative processes and strategic goals.
The purpose of the thesis is to develop a Balances Scorecard (BSC) for Yle. The project is a complete desktop research based on the publicly available information provided by Yle. Another important source of information for the project is a detailed peer-to-peer review made by the European Broadcasting Union for Yle.
The BSC is a strategic tool that translates a company’s mission, vision and strategic goals into objectives and measures from four different perspectives: financial, customer, internal business process, and learning and growth. The advantage of the BSC is that it gives a balanced view of organizational performance by adding non-financial performance measures to traditional financial metrics.
Developing the BSC started with defining Yle’s mission, vision and values. Then, a SWOT analysis was done and Yle’s strategic themes were indentified. The result of the project is a BSC that provides a visual image of Yle’s new strategy and gives insights into the company’s current situation, best practices, and areas for improvement. The BSC can be used by Yle as a way to communicate its strategy to the company’s main customer and stakeholder, the Finnish society. It can be also useful for other public broadcasting organizations by providing comparative tools for operative processes and strategic goals.