Market research and plan for Chinese fast-food restaurant start-up
Song, Tianhao (2017)
Lataukset:
Centria-ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201704265417
https://urn.fi/URN:NBN:fi:amk-201704265417
Tiivistelmä
CENTRIA UNIVERSITY OF APPLIED SCIENCES
Market research and plan for Chinese fast-food restaurant start-up
Instructor
Due to the popularity of fast-food services in the Helsinki region, this thesis studies the possibility to find out the market opportunities for Chinese traditional fast-food business. Most of the fast-food restaurants opened are according to European flavor, so there is almost a void for Chinese fast-food to fill in, plus the Helsinki region is an area of diverse culture, convenient transportation and higher people flow, so there is more chance to open a Chinese fast-food restaurant here than other regions in Finland.
The objective of this thesis is to prepare a market research and a business plan for a start-up of Chinese fast-food services. In the market research part, I analysed the business environment, demand and supply, the competition of same kinds of services, In the market plan part, I identified the price, segmentation, sales strategies and promotion methods so that we can find a better way to reach our target and satisfy customers’ needs. It can also be a guide for other fast-food service start-ups in the Helsinki region. At the same time I studied Finnish commercial law and national business culture.
Methods: Marketing research. Marketing plan.
Key words
Market research, Competition, Promotion, fast-food restaurant
Market research and plan for Chinese fast-food restaurant start-up
Instructor
Due to the popularity of fast-food services in the Helsinki region, this thesis studies the possibility to find out the market opportunities for Chinese traditional fast-food business. Most of the fast-food restaurants opened are according to European flavor, so there is almost a void for Chinese fast-food to fill in, plus the Helsinki region is an area of diverse culture, convenient transportation and higher people flow, so there is more chance to open a Chinese fast-food restaurant here than other regions in Finland.
The objective of this thesis is to prepare a market research and a business plan for a start-up of Chinese fast-food services. In the market research part, I analysed the business environment, demand and supply, the competition of same kinds of services, In the market plan part, I identified the price, segmentation, sales strategies and promotion methods so that we can find a better way to reach our target and satisfy customers’ needs. It can also be a guide for other fast-food service start-ups in the Helsinki region. At the same time I studied Finnish commercial law and national business culture.
Methods: Marketing research. Marketing plan.
Key words
Market research, Competition, Promotion, fast-food restaurant