THE DEVELOPMENT OF E-COMMERCE IN EUROPE

Abstract

E-commerce provides an immediate global marketplace and business transactions, which can occur seamlessly and very quickly from opposite sides of the world. From a regional perspective, the European region has become the world's largest cross-border E-commerce market. This thesis introduced the current situation of the European E-commerce market and the situation of the E-commerce developed countries through a large number of statistical data. By a variety of data comparison, this paper analyzed characteristics of European E-commerce including the European online market, trends-most popular products and services in Europe. At the same time, it put forward the concept of the socialization and specialization of E-commerce information, analyzed and described the development of E-commerce in Europe.