The Logistical Challenges of Tour Management
Schütz, Katrin (2017)
Yrkeshögskolan Arcada
2017
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201705158232
https://urn.fi/URN:NBN:fi:amk-201705158232
Tiivistelmä
The aim of the thesis was to present the connection of tour management tasks and logistics. Furthermore, it was conducted to establish the new theory, that logistical challenges exist in tour management and to reflect it by empirical research. The research concentrates on the pre-production and “on tour”-phase of tour management.
To better understand the processes in tour management and challenges in logistics, a theo-retical background is reviewed. As only the logistical processes and the pre-production phase and “on tour” phase of tour management are important for the research, everything which is not related to it was excluded of the research.
In order to test the new model based on a theory which was developed from the literature research, qualitative interviews are used as research method. The interviews were con-ducted with four different people in the music industry and whose work is related to tour management. The qualitative interview method was chosen as the testing method, because people in tour management are able to prove the theory by sharing their experience regard-ing logistical challenges in tour management.
The results of the theoretical secondary research show that there is a clear relationship between logistics and tour management. Additionally, a new theory based on the secondary research, which shows that logistical challenges also exist in tour management, could be created. The new theory is tested in the empirical research.
To better understand the processes in tour management and challenges in logistics, a theo-retical background is reviewed. As only the logistical processes and the pre-production phase and “on tour” phase of tour management are important for the research, everything which is not related to it was excluded of the research.
In order to test the new model based on a theory which was developed from the literature research, qualitative interviews are used as research method. The interviews were con-ducted with four different people in the music industry and whose work is related to tour management. The qualitative interview method was chosen as the testing method, because people in tour management are able to prove the theory by sharing their experience regard-ing logistical challenges in tour management.
The results of the theoretical secondary research show that there is a clear relationship between logistics and tour management. Additionally, a new theory based on the secondary research, which shows that logistical challenges also exist in tour management, could be created. The new theory is tested in the empirical research.