MARKET ENTRY STRATEGY FOR GO DOUBLE A OY TO NETHERLANDS
Karpechenkova, Sofia (2017)
Hämeen ammattikorkeakoulu
2017
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201705229383
https://urn.fi/URN:NBN:fi:amk-201705229383
Tiivistelmä
Go Double A Oy is the case company of this Bachelor thesis. This company is providing installation of electric kits and individual customizing of electric bicycles.
The main objective of the research was to find the most suitable entry mode to expand into the Netherlands.
It is possible to divide the research into the three main parts – theory oriented on the possible market entry modes and factors affecting on the choice of it. The second part is the research conducted about the most suitable entry mode and the decision made on the basis of it. The last part of the research was the marketing plan based on the chosen market entry mode.
The best entry mode for Go Double A Oy according to the research is direct export with the help of an agent in the target country. The decision has been based on the research conducted and the survey implemented in the Netherlands.
The main objective of the research was to find the most suitable entry mode to expand into the Netherlands.
It is possible to divide the research into the three main parts – theory oriented on the possible market entry modes and factors affecting on the choice of it. The second part is the research conducted about the most suitable entry mode and the decision made on the basis of it. The last part of the research was the marketing plan based on the chosen market entry mode.
The best entry mode for Go Double A Oy according to the research is direct export with the help of an agent in the target country. The decision has been based on the research conducted and the survey implemented in the Netherlands.