Event management and social media marketing: Viaporin kekri
Korhonen, Eva-Maria (2017)
Lataukset:
Haaga-Helia ammattikorkeakoulu
2017
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Julkaisun pysyvä osoite on
http://urn.fi/URN:NBN:fi:amk-201705229433
http://urn.fi/URN:NBN:fi:amk-201705229433
Tiivistelmä
This thesis is a written report of an overview on how to plan, manage and successfully pro-duce a marketing plan for an event held in a UNESCO World Heritage site, Suomenlinna.
The thesis was commissioned by the governing body of Suomenlinna. The commissioner and the contact person for this thesis is Maria Mänttäri. The author of this thesis is a student of Hospitality, Tourism and Experience management stream in Haaga-Helia.
One of the aims of this thesis was to plan, organize and manage a harvest event called Viaporin Kekri in Suomenlinna sea fortress. The other aim was to do and implement an event marketing plan.
The planning of the event started at June 2016 and ended in late November 2016. The ac-tual event took place in the beginning of November 2016. The event was held at Su-omenlinna sea fortress and around 3000 visitors attended the event.
The goal of the event was to raise awareness about the year-round possibilities of the sea fortress and provide young adults a different experience of the sea fortress as a venue of the event as well as harvest and Halloween. One of the event goals was to provide work experience for Haaga-Helia students in hospitality and event industry.
Overall the event itself was a success and the management as well as marketing of the event was well executed. The feedback can be considered mainly positive.
The thesis was commissioned by the governing body of Suomenlinna. The commissioner and the contact person for this thesis is Maria Mänttäri. The author of this thesis is a student of Hospitality, Tourism and Experience management stream in Haaga-Helia.
One of the aims of this thesis was to plan, organize and manage a harvest event called Viaporin Kekri in Suomenlinna sea fortress. The other aim was to do and implement an event marketing plan.
The planning of the event started at June 2016 and ended in late November 2016. The ac-tual event took place in the beginning of November 2016. The event was held at Su-omenlinna sea fortress and around 3000 visitors attended the event.
The goal of the event was to raise awareness about the year-round possibilities of the sea fortress and provide young adults a different experience of the sea fortress as a venue of the event as well as harvest and Halloween. One of the event goals was to provide work experience for Haaga-Helia students in hospitality and event industry.
Overall the event itself was a success and the management as well as marketing of the event was well executed. The feedback can be considered mainly positive.