HRM practices for long-term growth in multi-national company

Abstract

The commissioner of the thesis is Urban Living NYC, a real estate company, located in New York City. Operating in one of the biggest economy center of the world can be a great opportunity to get access to this huge market. However, affording to gain it long-term position in this multicultural market is also a challenge that Urban Living is facing. Since culture is a very complex concept, the inappropriate HR approaches toward this concept can lead to cultural misunderstanding, which can threat the company growth and operating activities. Hence, the re-search was carried out in order to figure out the existing HR challenges affecting to the growth of the company as well as to develop new improvement to fill the HR gap toward its multicultural workforce toward achieving the long-term position in this competitive market. The Research was conducted using semi-structure inter-view and real observation of the author during the time doing internship in Urban Living. The theories relating to HRM, Cross culture behavior and Long-term growth concept has also been chosen as the main theoretical support platform for the practical case study of the thesis. The Research Result has prevailed a few gaps that has been caused by inflexible HRM approaches toward the diversified workforce in the company. Therefore, the recommendations for improvement have been proposed to fill these HR gaps and help to company to fully take ad-vantage on its potential diverse workforce