Developing rural tourism business in Nepal : Case study of Mustang district, Nepal

Abstract

Nepal, the land of mesmerizing cultural diversity and full of natural beauty is still in developing phase. The main aim of this thesis was to identify the major problems of the rural tourism of Nepal and demonstrate the more possible industries that are still being highly backward due to the lack of infrastructures of development. The thesis also focused on the present situation of the rural tourism, the possibility of rural tourism and the operation taken by the government, any individual organization or company or society living in those areas for the development of tourism activities. Beside this, the thesis will base on the impact of tourism as well as the long-term development vision and the basic factor of implementation to conserve natural resources and tourism factors. The tourism industry of Nepal is one of the main resources of generating income. It has created so many business and employment opportunities in the big city and developed tourism area. Mustang, the district of massive tourism probability is taken as the source of rural tourism business industry, which is also explained in the case study. Moreover, this thesis highlighted the positive and negative impact of tourism along with international business challenges.

The thesis included quantitative research method. Sets of questionnaire were prepared and distributed among the visitors and entrepreneurs of Mustang, district. The collected data were later analyzed and interpreted through Microsoft Excel. As per the inquiry of 32 respondents, it was found that Nepal is the country with diversified and beautiful natural resources possessing strength of supporting a lot of tourism oriented business. This survey revealed that there is a great need of infrastructural development including government participation, marketing strategies and promotional activities and participation of local entrepreneurs for the development of rural tourism in Nepal. Although this country has massive potentiality factors to raise the living standard of Nepalese society and develop the country’s scenario, there are no any effective plans and procedures for the mobilization of resources.