Analysis for the market potentiality of new entrant into Finnish nut market
Tran, Thi Xuan (2017)
Turun ammattikorkeakoulu
2017
Creative Commons Attribution-NonCommercial-NoDerivs 1.0 Finland
Julkaisun pysyvä osoite on
http://urn.fi/URN:NBN:fi:amk-2017052610477
http://urn.fi/URN:NBN:fi:amk-2017052610477
Tiivistelmä
This research is a brief analysis of the Finnish snack market to find out if there is a potential market for new nut products introduced by new entrants in Finland. By conducting some theoretical researchs in combination with practical information, the research brings out a holistic view of the Finnish snack market and the market potential assessment for new entrants in Finland.
To find out if there is a potential market for new nut products in Finland, the research mainly focuses on 2 issues: first is the general analysis for Finnish nut and snack market and the second is the details about the snack market in Finland. Those issues have been researched to get the conclusion that the market potentiality of new entrants into Finland is evaluated as low.
The main methodology is observation. The collected data is analyzed based on Hollesen’s theory and Porter’s theory.
This research is helpful for nut suppliers who are interested about the Finnish market. The research provides information and analysis about the Finnish market to give readers a detailed view of the Finnish snack market.
To find out if there is a potential market for new nut products in Finland, the research mainly focuses on 2 issues: first is the general analysis for Finnish nut and snack market and the second is the details about the snack market in Finland. Those issues have been researched to get the conclusion that the market potentiality of new entrants into Finland is evaluated as low.
The main methodology is observation. The collected data is analyzed based on Hollesen’s theory and Porter’s theory.
This research is helpful for nut suppliers who are interested about the Finnish market. The research provides information and analysis about the Finnish market to give readers a detailed view of the Finnish snack market.