"acquisition" - Selaus asiasanan mukaan Tampereen ammattikorkeakoulu
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B2B customer acquisition in modern business environment
(2022)The sales and marketing have experienced a full digital evolution in the last few decades, and the expectations of modern B2B buyers have shifted to a more human direction with two-way communication, personalized service ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Enhancing procurement efficiency at Sumitomo SHI FW Energy
(2023)The objective for this thesis was to demonstrate the progress and required steps to have a functional procurement dashboard for the procurement department. Sumitomo SHI FW Energy has an excessive history in energy markets ... -
Optimising customer acquisition for SaaS subscription-based companies : case: Smart Match App
(2023)This thesis was commissioned by Smart Match App, a B2B matchmaking software CRM. The company needed to improve their current acquisition channels and strategies to generate more leads and drive more sales. The author ... -
Purchase process optimization for the case company
(2023)This thesis was commissioned by an internationally operating company. Their products can be described as office furniture and are predominantly make-to-order. Their current process time from the moment a purchase order is ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Recommended model for pre-deal phase based on findings from executed Mergers & Acquisitions
(2022)The success of M&As across the corporate world has been an enigma due to its poor success rates across multiple different businesses. This thesis research aimed to identify how to model the pre-deal phase to secure the ...


